Custom merchandise has long been associated with one of the best promotional tools for a business. Be it a customized t-shirt or daily-use accessories such as pens or mugs, custom items with your company’s logo can have a lasting impact when it comes to promoting your brand and gaining an advantage over the competitors. While, for a long time, techniques such as sublimation or screen printing were only considered viable for custom t-shirts, advances in machinery have made custom embroidered polos one of the most attractive options for custom merchandise.
Not only do they serve all the purposes of promoting a brand, but they also add a touch of class. These custom embroidered polo shirts add a touch of class and professionalism to your custom merchandise, all while providing a durable branding for your company. In this article, we will cover why custom embroidery is becoming brands’ favorite as a promotion tool, the challenges faced with custom embroidery polos, the entire process a printing shop will follow and key tips to keep in mind while placing the order for your custom embroidered polos.
Why is Custom Embroidery Becoming the Brands’ Favorite For Promotion?
Even though there are plenty of faster and cheaper printing options when it comes to custom merchandise, using embroidery as a printing method has become the favorite due to the many benefits it offers. Here are some of the reasons that give them an edge over screen and sublimation printing;
- Durability: While a reliable printer will ensure that the job is done with utmost precision, the reality remains that screen or sublimation printing will fade after some washes. However, if you have opted for quality embroidery, your customized t-shirts will offer long-term use and visibility.
- Premium Finish: Custom embroidery, especially when paired with a quality fabric polo or quarter-zip sweatshirt, provides a premium look that is hard to match by ordinary screen-printed t-shirts. Not to mention the 3D look offered by the custom logo, which offers a premium and professional look.
- Increases Credibility & Trust: Since these custom embroidered polos give out a professional look, they do a better job when it comes to increasing customer trust and adding to the credibility of your business.
- Offers Versatility: Embroidered polos are not just great for adding a touch of professionalism to your business operations in front of prospective clients. These polos can be great for employee gifts or corporate giveaways as well. In addition to the company logo, you can also add a personalized name or message to add a personal touch to these polos.
- Long-Term Value: Sure, custom embroidered polos can be a little heavy on the wallet initially. However, since they are very durable and the print is long-lasting, these custom polos actually end up saving money in the long run, as you don’t have to give a new order every year.
What Challenges Does a Business Face with Embroidery Polo Shirts?
While there are plenty of advantages of custom embroidery, it is not without its challenges. Here are some of the common challenges you might face when it comes to custom embroidered polos as a brand promotion tool;
- If your brand logo is small and has complex details, then there is a good chance that during the custom embroidery process, it will lose some of its clarity, and the finishing might not be as detailed as you want it to be.
- Embroidery is ideal only for a small design, like a logo or custom name. If you are planning a bold design that is going to cover a significant part of your polos, then custom embroidery may not be the option for you.
- Choosing embroidery as a customization method significantly reduces your freedom to choose the fabric material. Since custom embroidery is a complex printing method, you are only limited to high-quality cotton and polyester. Fabrics of slightly lower quality are not advisable to use for custom embroidery.
- Due to the complexity involved in the process, most printing shops often charge a setup fee for embroidery printing. If you are in Omaha, there are a few local embroidery shops that do not charge any setup fees, but if you are unable to find any option, then you might have to pay extra in addition to the printing shop.
Key Tips to Follow Before Placing Your Custom Embroidery Polo Order
With the big investment that an order of custom embroidery polos requires, being careful and mindful of some key tips before ordering is essential. Here are some of the key things to keep in mind before placing the order;
- High Quality Logos: Since embroidery is a very fine technique, make sure that you choose a high-quality but simple logo for the customization.
- Order Samples: To ensure that your planned vision is actually the one coming out as the final result, make sure to order samples before placing the final order.
- Turn Around Time: Ensuring that the printer gives a precise estimate about the delivery date so that you can plan your events or gifting schedule accordingly.
Final Words
Brand promotion and awareness play a crucial role in ensuring your brand gets as much exposure as possible. And in a time where everything is going digital, custom embroidered polos work wonders when it comes to promoting the brand.
If you are looking for a reliable custom embroidery printer who offers uniform embroidery services and much more, without any set up fees, check out Omaha Print Shop for all your printing needs.
FAQs
1. How long do embroidered logos last on polos?
Embroidery is extremely durable and can last for years with proper care, even after frequent washing.
2. Is embroidery better than printing for polos?
Embroidery offers a more professional and long-lasting finish, especially for logos and text.
3. Can small logos be embroidered clearly?
Yes, but very fine details may need simplification to maintain clarity when stitched.
4. What is the most common logo placement on polos?
The left chest is the most popular and professional placement for embroidered logos.
5. Do embroidered polos require special care?
They should be washed inside out in cold water and dried on low heat to preserve stitching quality.