Customized branded clothes are one of the best parts of marketing. If you ever visit a KFC store, you see the staff and the complete restaurant highlighted in their red-white theme. What makes the difference is the embroidered logos over their caps, jackets, and t-shirts.
The consistency in the brand dress code and logos expands your business identity in the targeted area. But why choose embroidery? Doesn’t print work?
Well, embroidery has a different impact than prints. Prints are so common these days, and anyone can make a custom print. But if we talk about custom embroidery of brands, it’s quite rare, and only original brands perform them. So, it’s pretty clear that embroidered logos and printed logos have a different psychology.
Here’s a comparison table between custom embroidered apparel and custom print apparel:
| Feature | Custom Embroidered Apparel | Custom Print Apparel |
| Decoration Technique | Stitching thread onto fabric | Printing ink onto fabric |
| Look and Feel | Textured, raised design | Smooth, flat design |
| Durability | Highly durable and long-lasting | Durable, but may fade over time |
| Complexity of Design | Better for intricate designs | Suitable for detailed prints, but may have limitations |
| Texture on Fabric | Adds a tactile element | Generally smooth to the touch |
| Cost | Typically more expensive | Often more cost-effective |
| Volume Discounts | May have higher minimum order quantities | Often offers better pricing for larger orders |
| Turnaround Time | Can be longer due to the stitching process | Generally quicker turnaround as printing is faster |
| Brand Perception | Perceived as high-quality and premium | Versatile and suitable for various styles |
| Ideal Use Cases | Corporate apparel, Polo shirts, Caps | T-shirts, Hoodies, Promotional items |
| Popular Applications | Business logos, Monograms, Uniforms | Custom designs, Team apparel, Event merchandise |
So, if you are a brand, custom prints are good, but custom embroidery Omaha is better. There are several other reasons that can prove the effectiveness of custom embroidered apparel.
Brand Recognition and Visibility
Custom embroidered logos, slogans, or designs on apparel create a more memorable visual identity for your brand. Over 80% of individuals possess at least one promotional shirt or hat, and they retain and wear these items for a remarkable 14 months or longer.
Branded apparel serves as a mobile advertisement for your brand, with a single promotional shirt generating an average of 3,400 impressions throughout its lifespan. Additionally, 85% of consumers recall companies that gifted them promotional clothing.
It doesn’t matter if it’s on uniforms, promotional merchandise, or corporate gifts; it always offers a distinctive and professional look. Undoubtedly, custom embroidery instantly sets your business apart.
As employees and customers wear these items in various settings, your brand gains increased visibility, reinforcing brand recognition.
Embroidery is Long Lasting
Omaha Print Shop always creates durable stitching embroidery for many different brands and teams. With the use of high-quality threads and material, the custom embroidered materials stay durable for years without fading.
When you pay close attention to the little things and show a dedication to excellence, it elevates the perception of you.
Unique Brand Storytelling
Every business has a unique story. By means of personalized motifs and insignias, you have the ability to visually narrate your brand’s story and foster a good bond with your audience. An embroidered logo can showcase a company’s historical background, principles, or purpose.
Enhanced Employee Morale
Custom embroidered uniforms or company apparel not only promote your brand externally but also foster a great sense of pride and belonging among your employees. When team members wear custom embroidered apparel, they become walking ambassadors for your brand, contributing to a positive and motivated work environment. This internal branding can lead to increased employee morale and loyalty.
Tangible Marketing
Unlike digital marketing, custom embroidery provides a tangible and lasting form of marketing. Branded apparel or merchandise becomes a long-term advertising tool, reaching a wider audience as it is worn or used over time.
For example, if you own a restaurant, many people will visit you daily. They will see the pride of your staff wearing the embroidered brand apparel and have a good impact on your brand. This longevity ensures that your brand remains in the minds of customers long after the initial encounter, contributing to sustained brand recall.
Versatility in Marketing Collateral
Custom embroidery is not limited to just clothing. The strategy can be applied to several promotional items such as caps, bags, towels, and more.
While the left chest or the center of a hat front are popular choices for placing your embroidered logo, there are numerous alternative locations to incorporate stitched designs into your apparel, such as the sleeves or above the hem.
When it comes to hats, options like the off-center front or back also provide distinctive opportunities. Consider exploring multiple unique locations for embroidery to create an even more significant impact!
Conclusion
There are numerous advantages of incorporating custom embroidered products to enhance your business. If you’re in search of a company to create personalized embroidered items for your brand, visit Omaha Print Shop today.