business branding

You may have heard the quote, “You never get a second chance to make a first impression.” – Will Rogers – well, that’s absolutely true, especially when it comes to branding and marketing your business. Your branding represents who you are as a company – your values, your personality, and the experience you want customers to have.

Do you also want to stand out in a crowded marketplace and grab the attention of potential customers? Are you looking for the ideal way to do it? If so, it’s time to invest in custom screen printing.

Custom screen-printed apparel is the trendiest branding tool for building recognition and promoting your brand message. It is the best way to enhance your company’s image and identity. To learn more about why custom screen printing is perfect for business branding, read out the blog post now…

The Power of Uniforms in Reinforcing Your Brand

The best use of custom screen printing in Omaha for business branding is through employee uniforms. With custom screen-printed uniforms, you can:

  • Clearly communicate your company values through thoughtful color choices, logos, and designs.
  • Build instant recognition and top-of-mind awareness among customers through a cohesive, memorable uniform look.
  • Foster stronger team spirit and pride in your company through branded apparel employees are proud to wear.
  • Reinforce important branding messages simply through employees’ appearances during daily interactions.

Using Promotional Items to Spread Your Message

promotional message

Promotional products are another excellent branding tool where custom screen printing truly shines. Whether you’re giving away branded items at trade shows, including them in customer shipments, or using them in sales incentives, promo products spread lasting impressions of your brand through creative designs, logos and messaging. Some of the most popular screen-printed promo items for businesses include:

  • Caps/hats – Durable, portable brand visibility your customers will proudly display.
  • T-shirts – Custom-printed t-shirts are also helpful for businesses to promote their brands.
  • Koozies – Fun items for customer giveaways that make a memorable splash at events.
  • Water bottles – Sustainable, on-brand hydration item customers will use daily.

Screen printing enables you to fully customize these items with logos, graphics and slogans in full-color, photo-quality print for maximum brand engagement. Include your taglines, slogans or key messaging to extend your branding through creative promotional items.

Leverage Events for Exciting Branded Apparel

Special events are optimal opportunities to spread brand awareness in memorable, interactive ways. Custom screen-printed event tee shirts, hats, bags, or other apparel are ideal promotional vehicles here. Some applications include:

  • Company conferences/trade shows – Screen print shirts identifying attendees/sponsors. Custom hats make networking fun.
  • Athletic tournaments/ races – Imprint custom team uniforms or event tee shirts for participants.
  • Fundraisers/ charity drives – Use branded tees to raise awareness and drive engagement.
  • Product launches – Excite attendees and social media buzz with exclusive launch gear.

Keep the branding consistent with the rest of your promotional strategies. But don’t be afraid to have fun with one-off event designs, too. When done right, branded event apparel makes a huge splash on social media expanding your reach. Leverage it to meaningfully connect with your communities through shared experiences. The authentic relationships you develop will strengthen your overall brand far beyond the events themselves.

Key Considerations for Effective Custom Screen Printing

screen printing

Now that we’ve explored various usage scenarios, let’s dive into some key best practices for leveraging custom screen printing effectively for business branding:

  • Choose the Right Fabric:

The fabric you select should complement your brand image as well as functionality needs. For uniforms, opt for durable, wrinkle-resistant fabrics like cotton polos or button-down shirts. For promotional items, consider fabrics that match the item’s purpose – polyester for active apparel or totes, bamboo for more sustainable options. Fabrics also impact upfront budgeting.

  • Nail Down Your Logo and Color Palette:

Your logo and colors are the foundation of your branding vocabulary. Ensure any screen printed items reflect your refined branding aesthetic seamlessly. Consider color psychology for effectiveness too. Define printable logo formats and color codes upfront to streamline approvals process.

  • Optimize for Readability:

The print quality depends on location, size and complexity of artwork. For uniform logos, keep it simple with 2-3 colors. Use larger print areas like backs of tees or bags for busier designs. Be mindful of multiple color separations that impact costs. Do legibility tests to refine.

  • Consider Production Scale:

Screen printing in Omaha is economical for bulk orders – a few hundred pieces or more. Compare costs with alternative processes like DTG for very small production runs below 100 units. Also, assess labor costs like set-up fees.

  • Handle Approvals Professionally:

Develop clear approval milestones and stringent quality checks to avoid costly reworks. Streamline handoffs and have thorough specs to minimize surprises. Seek input from internal and external brand stakeholders.

  • Check Lead Times:

Retail-quality screen printing often requires 2-4 weeks from order and artwork approvals. Adjust the promotional calendar accordingly. Rushing orders risks quality. Budget enough slack for unpredictable.

  • Measure Success and Iterate:

Use data and feedback to gauge promotional initiatives’ effectiveness. Refine future messaging, designs, distribution and channels based on learnings. Continuous evolution keeps your promotions and branding fresh!

Bottom Line 

Custom screen printing is a highly versatile branding tool for connecting authentically with target audiences through meaningful, shared experiences. Are you ready to elevate your business identity through functional, memorable branded apparel and promo products? Get in touch with Omaha Print Shop now. We’d love to help strategize optimized solutions. Contact us now to get a free quote today!